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7.5L+ Organic Traffic

How a leading fintech company 6x their trafic!
Organic Traffic
0 M+
Keywords in Top 3
0 +
Authority Score
0 +
Referring Domain
0 K+

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    Problem Statement

    • In August 2022, a leading fintech company’s SEO and keyword ranking were in flux. Despite recent updates to the website, including improved content and navigation, the site wasn’t fully optimized for search engines, hindering its ability to rank effectively.

    Objectives

    • Optimize website content for search engines.
    • Enhance keyword research and usage.
    • Develop a blog strategy to drive traffic.
    • Boost organic traffic.
    • Establish thought leadership.

    Starting Point For Outdo

    This was the starting point for Outdo.

     

    Strategy

    • Competitor analysis to identify the target audience and pain points.
    • Plan content theme for Internal and Guest Posting.
    • Prioritized relevant, high-impact keywords.
    • Focused on quick-win low-hanging opportunities.
    • Aligned expert team for execution.

    Execution

    • Developed a fintech content cluster strategy.
    • Produced 850+ pieces in 12 months.
    • Simplified concepts with user-focused content.
    • Delivered articles, guides & stock pages.
    • Implemented sitewide linking.
    • Refined strategy through data insights.

    Results and Impacts

     

     

    Authority Score

    Increased from 37 to 58

    Reffering Domains

    722 to 2700 in a year, 4x Growth. Currently 4500

    Organic Traffic

    August 2022 – 1,25,000 July 2024 – 21,00,000

    Brand Visibility

    Enhanced brand visibility and thought leadership.