Arbaab
Elevating the Hookah Experience Through a Seamless E-commerce Platform
Challenges and Goals
Arbaab is a leading provider of premium hookah flavors in India. As a new brand, they approached Outdo to implement a digital platform and create a robust e-commerce platform.
The key goals were to:
- Creation of a powerful online presence that easily communicates Arbaab’s commitment to quality and innovation in the hookah flavor market.
- Create an engaging e-commerce platform that exhibits an exclusive collection of premium hookah flavors.
- Educate and inspire customers to elevate their hookah experience through informative descriptions along with an unparalleled consumer experience.
Since Arbaab's products are not allowed to have a payment gateway in India, the website needed to focus on brand building, product discovery, and lead generation.
The Solution
Outdo worked closely with Arbaab to form a strategic plan to reach the vision and brand-exclusive demands.
Brand Identity and Content
We created a catchy identity for Arbaab, aligning with their devotion to product quality. The website featured interactive content informing clients about proper hookah setup, flavor pairings, and usage instructions.
E-commerce Platform
We implemented a flexible e-commerce platform that provided advanced features, including:
- Intuitive product search and filters
- Quick checkout process without a payment gateway
- Robust inventory management and lead generation
User-Centric Design
The interface of Arbaab website focused on customer satisfaction and an interactive display of product information, flavor profiles, and usage instructions. The responsive layout ensured optimal experience across devices.
SEO and Performance Optimization
To improve the online visibility and performance, we incorporated a comprehensive SEO strategy, including keyword research, content planning, and technical improvements for faster page load times.
Results and Impact
After the new online platform for Arbaab was launched, there was a quick boost in brand identification and client engagement rate:
- 50% Increase in Organic Users: The SEO-driven approach has significantly boosted the website’s rankings, driving more qualified leads.
- 40% Growth in Engagement: Customers are spending more time on the website, thanks to the engaging content and educational resources.
- 35% Boost in Lead Generation: The website’s informative content and seamless user experience have led to a substantial increase in customer inquiries and product interest.
While specific sales metrics are not available due to the absence of a payment gateway, these results demonstrate the platform's effectiveness in building brand equity, driving customer engagement, and positioning Arbaab as a leading provider of premium hookah flavors.
Visuals
Conclusion
In this project, Outdo showcases its ability to develop innovative solutions in the digital realm, particularly in driving measurable results. Delving deeper into the brand, target audience, and challenges unique to Arbaab, we finally gave them this transformative e-commerce platform that has really upped their online presence and engagement.
It all speaks of our dedication to delivering user-centric, performance-driven digital experiences. We are proud to have supported Arbaab's mission of providing unique hookah flavors and enhancing the overall user experience.
Have a project in mind?👋
Looking to Outdo? Send an email to hello@outdo.agency for valuable enquires and collaborations.