Prospera Wealth
For Prospera Wealth, the challenge was clear: how do you build a brand that doesn’t just talk about managing money but actively reinforces the idea of making wealth prosper? That’s where we started.
The name Prospera stems from prosperity—not just having wealth, but growing it, sustaining it, and securing it for generations.
Design Goals
The logo isn’t just a tree, it’s a visual representation of financial stability—roots that signify existing wealth, and branches that expand, representing growth. The brand identity had to communicate expertise, clarity, and trust, which is why we chose:
- Colors that reflect reliability and steady financial progress.
- Switzer—a typeface that’s sharp, clear, and structured, just like a financial strategy.
- A logo that represents what exactly the brand stands to offer.
This wasn’t just about creating a brand. It was about making every design choice an extension of what Prospera Wealth stands for—helping people grow what they already have.
